Writing your own blogs?
Are you asking someone on your team to write blogs for your website? Planning to write some yourself? Start with these tips. (...)
Celebrate Your Marketing Wins
Maybe you have more marketing wins to celebrate in 2021 than you thought. Here are some small wins that mean a lot in the big picture (...)
B2B Content Marketing Benchmarks
A summary of the highlights from the 2021 Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends report.
Don’t chase everything. Make a go/ no-go decision first.
Looking at opportunities through a formal go/ no-go decision process helps you focus your efforts and resources on profit-first, strategic priorities. (...)
Is your website designed for B2B interactions?
A B2B website and a B2C website have different goals and different expectations. Learn the difference and how to evaluate yours. (...)
Drive to the Endzone. How to Create a Winning B2B Sales Presentation
A B2B sales presentation should focus on customer pain points but start to move the conversation toward how you can solve their problems. (...)
Know the Field. Start with a B2B Sales Discovery Call
We hear a lot about how to generate new leads, but what happens when it’s time to close that lead? If you want to get to the endzone, the sales discovery call is the play to run on first down. (...)
Are you missing out on partner marketing opportunities?
Whether you sell a product or a service, chances are you have supplier partners who could be a resource for your marketing. Some suppliers develop marketing assets [...]
Is it time to follow up with your undecided leads?
Your prospects have options. They can choose you, choose your competitor, or choose to do nothing. If your last conversation with a prospect ended with "let me think about it" and is followed by no responses to your emails or [...]
