B2B Content Marketing Benchmarks
The Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends report revealed a lot. Here are a few of the highlights that stuck out to me. There’s more data in the actual report, including information about how the pandemic impacted some of the content marketing intentions for B2Bs. You can read the full report here.
About the Author: Carla Trobak
Carla is a B2B Marketer and Partner at Bench Strength Marketing. She sees the big picture and loves to get her hands into the details.
