About Bench Strength Marketing

The Bench Strength Marketing team believes:

  • Marketing activities should positively contribute to overall business goals
  • Marketing to a business is vastly different than marketing to a consumer
  • Marketing can be a revenue generator and not just a cost centre
  • Effective marketing requires plans, processes, systems, and measurement
  • True strategic marketing requires a mix of tactics to achieve sales goals

Unmatched experience with B2B marketing.

The Team

Jill & Carla are experienced marketers who see things differently.

Their work is often with B2B companies – both new and long-standing – that do not have a marketing function in the company.  They aim to leave companies with a marketer at the boardroom table who can inform decisions and positively contribute to growth.

  • Technology
  • Business Services
  • Tourism
  • Manufacturing
  • Professional Services
  • Construction
  • Engineering
  • Agriculture
  • Industry Associations
  • Not-for-Profit
Jill Sauter Blog

Jill Sauter

Jill Sauter has a background in sales and marketing with both multinational companies and private businesses.  She helps companies develop marketers and marketers earn their roles in creating company strategy.  Jill enjoys learning about new industries and digging into businesses to see where marketing can add value.  She loves analyzing sales and market research.

Working with Jill, clients can expect to see things from a different angle.  She is a big picture thinker, never forgetting the goals of the organization.  Jill works to see companies integrate marketing intelligence in all of their decisions.

When she’s not at work, she’s in a rink or at a football field cheering on her son.  She is a decent golfer and has been a beginner runner for the last 10 years.

Carla Trobak blog

Carla Trobak

Most of Carla’s career has focused on B2B marketing for a range of businesses from small startups to large multinationals.  She helps companies see how day to day marketing can be efficient, effective, and generate a ROI.  Her approach is to keep things simple, maximize your resources, and create repeatable processes.

Working with Carla means you can expect to find a better way to talk to your clients, apply technology to help you with your processes, and keep your day-to-day marketing strategic.

When not at work, Carla spends time with her family, does burpees at bootcamp, or works on her backhand on a pickleball court.

Let’s talk about how Bench Strength can help your B2B Marketing