When it comes to marketing, not all customers are created equal. Some bring tremendous value to your business, while others may only contribute minimally. If your marketing efforts aren’t targeted, you could be wasting time and money on segments that don’t align with your business goals.

Market segmentation and contact profiles are related but distinct tools that help B2B businesses understand and reach their audience effectively. This blog explains how they work and how you can use them together to create a more focused marketing strategy.

Tired of casting a wide net and missing your best customers? Market segmentation ensures your marketing connects with the right people at the right time with campaigns that resonate. Most businesses target broad market segments, but within these are often smaller sub-segments with unique needs. Recognizing both levels helps you create campaigns that truly resonate.

Market segmentation is about dividing your potential customers into distinct groups based on shared characteristics, needs, or behaviors. By identifying and prioritizing these segments, you can focus your efforts where they’ll have the most impact.

Marketing Tool Spotlight: Feedly Stay [...]

Trade shows are a great opportunity to showcase your products and services, but they can also be stressful and costly. That's why we created a checklist to help you plan ahead and make the most of your time and money.

Marketing Tool Spotlight: Screamingfrog Improve [...]

You know you’re different. You know you’re better. But does the customer know? How to differentiate your business.

Where should manufacturers be focusing their marketing efforts - regardless of budget? We suggest picking 1 or 2 initiatives that you can do well and will contribute to your bottom line. Create consistency in your messaging and cadence, build processes and momentum, and then expand your efforts when it makes the most sense.