Market segmentation is about dividing your potential customers into distinct groups based on shared characteristics, needs, or behaviors. By identifying and prioritizing these segments, you can focus your efforts where they’ll have the most impact.

Marketing Tool Spotlight: Feedly Stay [...]

Trade shows are a great opportunity to showcase your products and services, but they can also be stressful and costly. That's why we created a checklist to help you plan ahead and make the most of your time and money.

Marketing Tool Spotlight: Screamingfrog Improve [...]

You know you’re different. You know you’re better. But does the customer know? How to differentiate your business.

Where should manufacturers be focusing their marketing efforts - regardless of budget? We suggest picking 1 or 2 initiatives that you can do well and will contribute to your bottom line. Create consistency in your messaging and cadence, build processes and momentum, and then expand your efforts when it makes the most sense.