B2B Content Marketing Benchmarks
A summary of the highlights from the 2021 Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends report.
Who’s Minding the House? Managing your marketer.
When you employ a marketer, the measurement of their work can feel like a black box – you don’t know what they do and you don’t know how to measure it. (...)
Don’t chase everything. Make a go/ no-go decision first.
Looking at opportunities through a formal go/ no-go decision process helps you focus your efforts and resources on profit-first, strategic priorities. (...)
Is your website designed for B2B interactions?
A B2B website and a B2C website have different goals and different expectations. Learn the difference and how to evaluate yours. (...)
Tough conversations about your strategic foundation
Can you pick out tiles before the foundation is built? No. Start with a marketing strategy before you move on. (...)
Staying On the Fairway: How a marketing strategy keeps you focused
As anyone who has golfed can attest, once you hit your ball into the rough, it’s difficult to get back on the fairway. I find that executing a marketing strategy can be like that. When everyone has a clear [...]
