Demystifying the Fractional CMO: Do You Need One to Supercharge Your Marketing?
Demystifying the Fractional CMO: Do You Need One to Supercharge [...]
Building Your Sales and Marketing Team
Great marketers and salespeople aren't always easy to find. 3 questions to help you manage growth and labour market challenges.
How to Add Marketing to Your Sales Mix
When you add a marketer to your sales team, the result can be disastrous unless you invest time into creating an atmosphere of cooperation. Here are some tips to help you get there.
“I need a salesperson!” – Or do you…
If every company needs sales, then every company needs a salesperson, right? Not so fast. Evaluate your marketing before you build your sales team. (...)
Recruitment experts weigh in on hiring salespeople in today’s market
Whether you’re hiring your first salesperson or your 30th, it can be a struggle. How should you prepare and how important is your company brand? Read on to find out. (...)
Foundation for Marketing Success – Shared Calendars
When you hired your marketer you probably didn’t include mind-reading in the job description. Don’t leave your marketer and your team out of the loop. Access to your schedule gives them insight into how they can best help you succeed. (...)
Who’s Minding the House? Managing your marketer.
When you employ a marketer, the measurement of their work can feel like a black box – you don’t know what they do and you don’t know how to measure it. (...)
Drive to the Endzone. How to Create a Winning B2B Sales Presentation
A B2B sales presentation should focus on customer pain points but start to move the conversation toward how you can solve their problems. (...)
Know the Field. Start with a B2B Sales Discovery Call
We hear a lot about how to generate new leads, but what happens when it’s time to close that lead? If you want to get to the endzone, the sales discovery call is the play to run on first down. (...)
