Is your website designed for B2B interactions?
A B2B website and a B2C website have different goals and different expectations. Learn the difference and how to evaluate yours. (...)
Drive to the Endzone. How to Create a Winning B2B Sales Presentation
A B2B sales presentation should focus on customer pain points but start to move the conversation toward how you can solve their problems. (...)
Know the Field. Start with a B2B Sales Discovery Call
We hear a lot about how to generate new leads, but what happens when it’s time to close that lead? If you want to get to the endzone, the sales discovery call is the play to run on first down. (...)
Are you missing out on partner marketing opportunities?
Whether you sell a product or a service, chances are you have supplier partners who could be a resource for your marketing. Some suppliers develop marketing assets [...]
Staying On the Fairway: How a marketing strategy keeps you focused
As anyone who has golfed can attest, once you hit your ball into the rough, it’s difficult to get back on the fairway. I find that executing a marketing strategy can be like that. When everyone has a clear [...]
