When the first quarter of 2025 brought stalled sales and hesitant buyers, many businesses felt stuck. That’s exactly why we hosted the Rebooting Revenue webinar—so owners and leaders could reset, refocus, and start generating momentum again.

Missed the session? You can watch the full webinar here:

Here’s a quick summary of what we covered.

What’s Really Causing Sales to Stall?

It’s not always external factors. Yes, the economy, regulation, and competition play a role—but inside your business is where real change can happen:

• Long sales cycles lead to a drop in pipeline activity
• Inconsistent lead generation during “busy” periods
• Too few repeat clients or returning buyers
• No one truly accountable for marketing
• Marketing decisions made without input from leadership

Where to Start When You Need Revenue to Pick Up

Start with a clear picture of what actually drives revenue in your business:

1. Your business and customer cycles — What triggers buying decisions, and when do they happen?
2. Your best customers — Who are they, what makes them valuable, and who isn’t a fit?
3. Profit margins — What do you actually make money on, and what takes more effort than it’s worth?

That insight helps focus time and energy where it will have the most impact.

Want to know how you’re doing?  Check out – Checklist: How to Use Marketing to Drive Sales 

Your Easiest Sales Might Be Right in Front of You

Most businesses overlook three high-potential areas:

• Selling more to current customers
• Reconnecting with lapsed clients
• Following up with past leads

These groups already know your business. You don’t need to spend time introducing yourself, which means you can get to value faster.

Getting New Leads: The Right Tools, Not All the Tools

Here are some of the tactics discussed in the webinar:

• Content marketing — Useful when there’s a story to tell or a problem your audience doesn’t fully see yet
• SEO — Less about ranking #1, more about understanding what people are typing into search bars
• Email — Still performing well when it’s targeted, consistent, and relevant
• Webinars and LinkedIn ads — Helpful for building awareness and walking people through more complex ideas
• Industry influencers and online forums — Underused in B2B but often very effective

The Follow-Up Is Where Most Leads Are Lost

Good lead generation is wasted without solid follow-up. That doesn’t mean a complicated system. It means:

• Personal outreach that matches their buying stage
• Knowing who else will influence the decision (finance, HR, operations)
• Sending the right level of information at the right time

A simple process that aligns with your business cycle goes a long way.

Common Challenges That Block Growth

Many of the same issues show up across industries:

• Messaging that doesn’t clearly explain the value to your audience
• Marketing activity with no structure, no ownership, and no follow-through
• Teams using tools like CRMs inconsistently (or not at all)
• Business leaders who are either too removed or too involved in marketing

These are all fixable—but not with more marketing ideas. The solution is usually prioritization, structure, and accountability.