Make Everyone on Your Team A Content Creator 

Creating engaging photos and videos at events is crucial for B2B companies. Great content helps you tell your story, showcase your expertise, and connect with your audience.  These can be used in social media feeds or in corporate marketing. Here are some quick tips to help you and your sales team capture great content. 

Know Your Equipment 

• Familiarize Yourself: Spend time learning your camera or smartphone features. 

• Use a Tripod: For steady shots, especially in low light. 

Lighting is Key 

• Natural Light: Use it whenever possible. Position subjects so light falls on their faces. 

• Avoid Harsh Light: For outdoor events, avoid direct sunlight. Opt for shaded areas or shoot during the golden hour (just after sunrise or before sunset). 

Capture Candid Moments 

• Natural Interactions: Candid shots of people interacting naturally are ideal. 

• Be Ready: Plan ahead to have time for photos or have someone take photos on your behalf. 

Vary the Subjects 

• Close-Ups: At events, capture details like venues, name tags, decorations, or handouts.  Even town signs, customer buildings or signage is better than nothing. Sometimes, that's all you have time for. 

• Variety: Mix wide shots of the venue with close-ups. 

• People: Photos of your team interacting with others are ideal. 

Respect Privacy 

• Ask for Consent: Always ask people if they're okay with being photographed or filmed. 

• Inform and Tag: Ask for permission if you plan to post photos or videos on social media. Some may want to be tagged. 

Authenticity Matters 

• Be Genuine: These days, photos and videos don't have to be perfect to be useful. 

• Fix It Later: Having the photo or video is the important thing – someone can always edit out bad lighting or mistakes on video. 

Incorporate Branding 

• Company Logos: Include logos or branded materials in the background. 

• Use Props: Event-related props make photos more interesting and relevant – programs, banners, presentations with a brand. 

Plan Ahead 

• Event Coordination: Let your marketing team know about events in advance to discuss promotional opportunities. 

• Collaborate: If the event has its own photographers, ask them to share media files with you.