The Cost of Abbreviating your Company Name
McDonalds, Nike – all the big brands – don’t mess with their name on purpose. Learn how nicknames and acronyms could be eroding the value of your company’s brand. (...)
Save Money and Time – Marketing Asset Management
Marketing assets cost a lot to produce. Manage them so they’re available and ready to use. You may be sitting on a pot of gold and don’t know it.
Be an Armchair Ad Expert this Weekend
Why should we care about advertising, sponsorships and other marketing when we’re relaxing and taking in a sporting event? Here’s why. (...)
Foundation for Marketing Success – Shared Calendars
When you hired your marketer you probably didn’t include mind-reading in the job description. Don’t leave your marketer and your team out of the loop. Access to your schedule gives them insight into how they can best help you succeed. (...)
Who’s Minding the House? Managing your marketer.
When you employ a marketer, the measurement of their work can feel like a black box – you don’t know what they do and you don’t know how to measure it. (...)
What’s On Your Calendar?
A marketing calendar can make you more effective and efficient – without the burnout. (...)
Tough conversations about your strategic foundation
Can you pick out tiles before the foundation is built? No. Start with a marketing strategy before you move on. (...)
Finding Great Salespeople
If you thought that finding someone for a warehouse or administrative position is hard today, you may not have the fortitude to look for a great salesperson. You’re not alone – US estimates for sales position turnover range from 25% to a whopping 55% and Canada is ...
Know What’s News. PR tips for B2B
PR tips for B2B I just saw a post from a company saying they were 19th in the country in a specific metric. Please note that I saw the company’s post – it was not an article in the news. Can you name the 19th place team [...]
Staying On the Fairway: How a marketing strategy keeps you focused
As anyone who has golfed can attest, once you hit your ball into the rough, it’s difficult to get back on the fairway. I find that executing a marketing strategy can be like that. When everyone has a clear [...]
