Pre-Game Marketing Workout:
B2B Marketing Strategy for SMBs

Before you invest in marketing, you need clarity. The Pre-Game Marketing Workout is a focused engagement that gives you a practical plan connecting your business goals with the marketing steps to reach them.

It’s short, structured, and built so you can act on it right away.

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What you get from the Pre-Game Marketing Workout

This is your marketing foundation. In one structured engagement, we:

  • Pin down your business goals and challenges
  • Identify what’s working and what’s not
  • Build a clear direction with priorities, messaging, and next steps

The result: a straightforward, B2B-focused strategy that shows you where to focus and how to move forward.

What’s included

A discovery session to understand your business goals and constraints

A review of your current marketing activity and spend

A practical strategy with clear priorities and recommended actions

A 90-day roadmap so 
you know exactly what 
to do next

Cost

The typical investment is around $6,500, with adjustments based on industry and specific requirements.

You leave with a focused plan that gives your marketing real direction—whether you choose to execute it yourself, 
with us, or with another partner.

Why start here

Every engagement begins with the Pre-Game Marketing Workout. It’s how we make sure marketing decisions aren’t based on guesswork.

It also gives you a clear view of how we work and the value we bring, before committing to ongoing support.

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FAQs

About 3–4 weeks from kickoff to delivery.

A concise strategy and 90-day roadmap tailored to your business goals.

Many of our clients keep us involved in the day-to-day of their marketing after the Pre-Game Workout.  We help them build out the plan and continue to refine it over time.  But that’s not necessary.  If you have marketing resources in-house or want to hire another company or freelancer to help you with the day-to-day, the document is meant to be practical and easily executed by someone with marketing know-how.

Yes. Some clients start by using the plan on their own. Others decide to bring us in as their fractional marketing team. Either way, you’ll know where to focus.

Ready to get started?

Take the first step toward a clear, actionable marketing plan. Let’s talk 
about how the Pre-Game Marketing Workout can work for your business.

Book a Call