You can play hockey with a set of golf clubs but you won’t be very good
Many of our industrial, commercial & professional services clients have not seen the returns they’ve been promised from their social media investments. Here are some of the reasons why.
B2B companies should expect different results on social than B2C companies – clear objectives are critical
Consumer-oriented social media service companies use B2C strategies, social platforms, tactics, and content that don’t work the same for B2B businesses
Employees managing the social media don’t have the expertise, direction, or understand the goal
Social media that gets you closer to the goal line
We know B2B businesses and the effort and investment that works for companies that sell to other businesses. Here’s what we bring to the team.
Contact us to learn more and to get a quote.
What’s the Bench Strength difference?
Put us in coach! Our services are always strategic and built just for B2B companies.
Focus
We want to narrow the number and focus of your social platforms.
Many people are involved in B2B purchase decisions. We want to reach them but that doesn’t mean we’re connected on every platform.
We build on 1 or 2 platforms, do that well, and introduce more when we’ve got processes and systems in place.
Preparation
We know what we don’t know.
The language in your industry, the words you use to describe your company, products or services, and how customers talk about the problems they have are important.
We help you focus the messages to critical audiences to build success and momentum in one market before building in another direction.
We Know B2B
Our knowledge of B2B marketing and our experience in B2B social media allow us to give our clients processes, systems and insights that they won’t get anywhere else.